One of my toughest challenges so far has been to put together a professional 40-page book detailing all of our semester working on the International Culinary Institute of the Southeast branding. It includes everything from logo usage and website details to planning events and budgets. I did it in about 3 days and have been really excited with the nice feedback. Looking forward to presenting to ICI!
The Challenge: 4 Groups of 8 designers are tasked to brand the new International Culinary Institute of the Southeast in Myrtle Beach. After a presentation, the school will pick a group and hopefully, use all of the creative detailed in the campaign.
Click here to see a low res copy of the book: StyleGuideFINAL